mag

Magdalena Mactas is an anthropologist, storyteller, audiovisual creator and communication specialist with over 10 years of experience in Ins

Mag Agency à été présente lors de l'hommage à Noemí Lapzeson, organisé au Grütli, à Genève, Des merveilleuses images de Noemí, dès ses...

Un artículo de Magdalena Mactas para la sección GPS de la revista Brando (Argentina) nos lleva de paseo por la ciudad de Ginebra. No se...

Continuing with the series of notes on scriptwriting, MAG took a look back at one of its favorites approaches on how to create the best...

Quand le quotidien rentre en phase d’émergence, les narratives de la fiction peuvent nous rassurer par le biais de l’identification. Mais...

Barry Lyndon, película que Stanley Kubrick filmara en 1975, es una adaptación de la novela “Memorias y aventuras de Barry Lyndon” [The...

Version en français en bas de page) Never forget that a character that has life, is one that goes through a development throughout the...

How are stories built? Thinking about a script for a client while walking down along Geneva lake, I realised once more about the role of...